why does everyone mistranslate 挑戦 lol

Saw 挑戦 on a menu for some spicy ramen and got so confused lol. In French, we have 'défi' which is like an actual duel, and 挑戦 literally has the kanji for provoke (挑). So you guys are... dueling the noodles? It's obviously meant to be aggressive. People use it for 'trying' to study or whatever but actually it's way more intense. If you aren't literally fighting something, don't use 挑戦.